Artūras Zuokas, the mayor of Vilnius, met with Rasa Miškinyte, Chairwoman of the Independent Producers Association (IPA) and IPA and cinema cluster representatives to discuss opportunities for implementing promotional means in Vilnius that would allow the city to become a cinema capital. Currently Vilnius has been losing its position on the map of the film-making industry.

An office was established for representatives of the movie-making industry and the municipality was established during this meeting. This office is meant to base its activities on the best European practices to arrange a program for promoting film-making in the capital and oversee the development of the necessary infrastructure for Lithuanian and foreign film-making.

Over recent years, Riga, the capital of , has been actively attracting funds from the film industry by approving packets for supporting cinema. Meanwhile Vilnius has only been attracting a fourth of the funds from the film industry that it had enjoyed during 2006-2007 (for example, some 36 million litas had been expended in 2007 whereas, in  2010, it was only about 9.3 million litas).

“I am certain Vilnius will become the cinema capital – our city is the perfect place for filming Lithuanian movies as well as those made by foreign film-makers. Development of the cinema industry will begin with establishing new jobs for existing and future employees in the sphere of Lithuanian cinema, which will also promote tourism. Additionally we will be able to allocate the extra money gained from movie-making  in our city to Lithuanian cinema,” said A. Zuokas.

The Vilnius City Municipality has already begun working actively to promote the film industry in the capital city – right now Lithuanian companies making movies are becoming established in facilities in the Kirtimai neighborhood. Furthermore other means for promoting major film projects to do their filming in Vilnius are also being investigated.